AI marketing agents
Turn search into your best source of leads.
Heddle's AI agents take SEO off your plate. They find the searches with buyers behind them, write and publish the content, and fix pages that slip. You see every page before it goes live, and the enquiries land in your inbox with replies drafted.
- Set up and run with you by TechFabric
- You approve anything that speaks for you
- Your site, your content, your accounts
- Found on Google
restaurant payroll software
yourcompany.com › restaurant-payrollRestaurant Payroll With Tip Pooling Built In - Named by ChatGPT, Claude and Perplexity
What's the best payroll app for a restaurant group?
…for multi-location groups, YourCompany handles tip pooling and state overtime rules in one place.
- A new enquiry
Operations director, 12 locationsstrong fit
"We're outgrowing our payroll setup. Can we see a demo?"
Reply drafted. Send it from your inbox →
What's changed
Growing used to take a team. Now it takes the right agents.
Getting found online used to mean one of three things, each slow or expensive, and none of them answers the enquiry when it finally arrives.
- The old wayHire a marketerA salary, months to ramp up, and one person who can't write, fix, pitch and follow up all at once.
- The old wayPay an agencyA monthly retainer, a report at the end of the month, and work you can't see until it's done.
- The old wayStitch tools togetherA keyword tool, an AI writer, an SEO plugin and a CRM, and someone to run all of them.
- With HeddleOne team of agents12 agents that research, write, fix, earn links and follow up, every week, working from one memory of your business.
The agents
Your marketing team, as AI agents.
Each agent owns one part of the work, from learning your business to answering the enquiry it brings in. They work in the background, every week, so you don't manage a single task.
Book a demoLearn your business and your market
- Memory agentEvery MondayLearns your products, services, buyers, locations, proof points, competitors and voice, and keeps them current, so every other agent works from the same facts.
- Research agentEvery MondayMaps the searches your buyers make before they decide who to call, and checks whether Google and AI answers mention you for each one.
- Strategy agentEvery MondayStudies what already ranks, finds the gaps, and builds a ranked plan of pages and posts to fill them.
Get found in Google and AI answers
- Content agentEvery dayWrites pages and explainers around real buyer searches and news in your field, and publishes them once every check passes.
- Page families agentEvery WednesdayAdds the next comparison, alternative, location or integration pages, in order of measured demand.
- WriterEvery dayTurns an author's notes into a post in their voice, for their approval.
- SEO agentEvery dayFixes the pages sitting just off page one: titles that lead with the phrase buyers type, direct answers, and links from pages that already rank.
- Refresh agentEvery ThursdayKeeps improving pages after they go live, so they stay relevant as searches and AI answers change.
- Authority agentEvery TuesdayEarns the links and listings that tell search engines and AI answers your business is worth recommending.
Turn visitors into qualified leads
- Design and development agentEvery TuesdayKeeps the site fast, readable and easy to act on, so buyers understand what you offer, trust you and take the next step.
- Follow-up agentHourly, working daysMakes sure every enquiry gets a fast, personal answer and doesn't go cold.
- Paid boost agentEvery MondayPlans paid search for the searches you don't rank for yet, so the pipeline keeps moving while organic grows, and retires each campaign when the page ranks.
How it works
Three steps, then it runs itself.
- 01
We learn your business
Your products, your buyers, your proof and your voice, written down once. This is what keeps every agent accurate.
- 02
Your first pages go live
We find the searches with buyers behind them, build the first set of pages, check them and publish. Expect three to five weeks.
- 03
The agents keep growing it
Every week they write, fix, earn links and answer enquiries. You get a short email when something needs your yes.
What lands in your inbox each week
A short note of what each agent did, what it found and what it cost, and the few things that need your yes.
- Mon 09:00Research agent. Found 14 searches your buyers make where Google and ChatGPT don't mention you yet.report
- Mon 11:00Strategy agent. Picked this week's three new pages, the ones with the most buyers behind them.plan
- Tue 07:30Content agent. Wrote a guide your buyers search for. Every fact checked against its source.ready
- Wed 10:15Follow-up agent. A 12-location group asked for a demo. They're a strong fit, and your reply is drafted.needs you
- Thu 09:06SEO agent. Your pricing page now leads with the words buyers type into Google.live
- Every hourWatchdog. All agents ran on schedule. Spend is under budget.ok
Plans
Start with search. Add video and ads as you grow.
Search
Rank in Google and AI answers, with SEO taken off your plate.
- The searches with buyers behind them, measured and kept up to date
- New pages and blog posts every week, written from sources and published for you
- Comparison, alternative and location pages built from your real data
- Pages that slip get fixed and refreshed every week
- Links and directory listings drafted for you to send
- Site speed and next-step fixes, so visits turn into enquiries
- Every enquiry researched, with a reply drafted for you
- A weekly report of what was done, what moved and what it cost
Running on techfabric.com; installed on fabric.pro and heddle.pro
Get a quoteSearch + Video
Your best pages, turned into explainer videos people watch and share.
Everything in Search, plus
- Short explainer videos made from your best pages and posts
- Narrated in a voice you approve, with chapters
- Every script fact-checked against its sources before a voice is recorded
- Published to YouTube and embedded on the page it explains
Running on techfabric.com
Get a quoteSearch + Video + Ads
Paid search for the searches you don't win yet, retired as you rank.
Everything in Search + Video, plus
- Google Ads campaigns planned from the searches you don't rank for yet
- Ads written from claims you can back up, inside Google's limits
- Budgets sized from real cost per click, launched only with your approval
- Each campaign retired once its page ranks, so you stop paying for clicks you'd get free
Campaign planning is built; launch is done with you
Get a quoteQuality you don't have to police
Nothing goes live until it's right.
Every page, post, pitch and reply is checked before anyone sees it, for facts you can't back up, copy that repeats itself and writing that sounds like a machine. Each check exists because of a real mistake on our own sites.
A blog post moved to fabric.pro named a security certification the company doesn't hold.
Flagged by the claims check. The post can't go live until the sentence comes out. October 2026.
Two city pages on techfabric.com shared 67% of their sentences, the kind of near-copy Google ignores.
Every page in a set is now measured against its siblings before it ships. September 2026.
An outreach pitch told a project story that never happened.
Pitches now draw only on published facts, and are checked for invented details. October 2026.
Your marketing team on autopilot
Everything a team would do. None of the overhead.
- 01
No new hires
The agents do the steady work a marketing team would, every week, without a salary or a ramp-up.
- 02
No agency retainer
You see what each agent did, what it found and what it cost, on every run, not once a month.
- 03
No tool stack
Research, writing, links, site fixes, follow-up and ads planning come as one system with one memory of your business.
- 04
You stay in control
Anything that speaks for you outside your site waits for a person on your team. Any agent stops with one switch.
Why Heddle
The care of an agency. The pace of software.
Google and AI assistants have got good at ignoring pages written for volume, and buyers can tell a canned reply. Heddle's agents work as fast as software, but hold every page to an editor's standard, and anything that speaks for you waits for a person.
Stories
We run our own businesses on it first.
Heddle was built at TechFabric and runs on our own sites before anyone else's. What follows is what was done, with dates. Search results take weeks to read fairly, so each story gets its numbers once they're in.
Where the agents started
- The SEO agent has run every week since 8 October 2026 and merges its own fixes once every check passes.
- The content agent publishes explainers on its own since 10 October 2026, each fact-checked first.
- Explainer videos are made from the best posts, with every script checked before a voice is recorded.
A product site, moved and rebuilt
- The marketing site moved out of the product app, with 80 old addresses mapped so none are lost at the switch.
- Comparison pages target searches like "cursor vs claude code", 8,100 a month in the US.
- The claims check stopped a post that named a certification the company doesn't hold.
Heddle, launched with Heddle
- This site was built by Heddle: 49 pages, each passing every check before it ships.
- The research agent measured 24 searches in its first week, led by "seo agent" at 27,100 a month.
- All twelve agents are installed on it, starting by reporting what they would do.
Questions
What is Heddle?
Heddle is a team of AI marketing agents that brings a business more qualified leads, set up and run with you by TechFabric. The agents learn the business, get it found in Google and AI answers, keep its pages improving, and make sure every enquiry gets a fast, personal reply. Anything that speaks for the business outside its own site waits for a person on its team.
Who is Heddle for?
Businesses that sell to other businesses or to considered buyers, and want more enquiries from people who are ready to talk, without building a marketing team. It suits a company with a website and something worth searching for, whether it sells software or a service.
Do I need to be technical?
No. TechFabric sets Heddle up and runs it with you. Day to day, you get a short email when something needs your approval, and you approve it with one click.
Will it get us more leads?
Getting you found by buyers and making sure each enquiry is answered fast is the whole job, and the same agents run techfabric.com every week. Rankings are Google's to give, so we report them rather than promise them. Every week you can see what was published, what moved and which enquiries came in.
Will an agent email my buyers or post in my name?
No. The follow-up agent drafts each reply and the authority agent drafts each pitch, and a person on your team sends them from their own mailbox. The paid agent writes a campaign file for you to approve; it never spends.
Does it help with ChatGPT and AI Overviews?
Yes. Every page gets a direct answer under each heading and a plain copy AI assistants can read, and the research agent checks each week whether AI answers mention you for the searches that matter.
Who owns the work if we stop?
You do. Your pages, posts and facts live in your own website and accounts. Nothing your site needs to keep working is hosted by us.
Work with us
Let the agents bring you the leads.
Tell us about your business and who buys from you. On a short call we'll show you the searches your buyers make where you don't show up yet, and what the agents would do about them in their first month.
On the call, for your site
- The searches your buyers makeMeasured, with how many people make each one
- Where you show up, and where you don'tOn Google and in ChatGPT's answers
- The agents' first monthThe pages, fixes and links they would start with